Page 506 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)_Neat

5/28/25, 10:00 AM Company News in Egypt: Japanese AI pioneer AVITA joins UAE’s NextGen FDI Initiative to drive its growth in the MENA region
can act as digital representations of real-life individuals, allowing businesses
and employees to overcome physical limitations and fostering stronger
connections with customers through human-like interactions.

AVITA’s CEO, Hiroshi Ishiguro, is a leading authority in human-robot
interaction and received the Sheikh Mohammed Bin Rashid Al Maktoum
Knowledge Award in 2015. He has already been conducting various research
initiatives and pilot projects at a research institute in the UAE established by
Dubai Future Lab and the Japan Science and Technology Agency (JST).

HE Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade,
said: “The integration of AVITA into the NextGen FDI initiative underscores
our commitment to attracting visionary companies that push the boundaries
of technology. Their groundbreaking work in avatar solutions not only
addresses current challenges such as labor shortages but also paves the
way for new job opportunities and innovative business practices. This
collaboration will play a crucial role in our ambition to cultivate a diverse,
knowledge-driven economy in the UAE that is prepared for the future.”

Shogo Nishiguchi, Cofounder and Chief Operating Officer (COO) of AVITA,
expressed enthusiasm about the new venture, stating: “The UAE is not only
a gateway to the Middle East but also a strategic hub for global expansion.
We are deeply grateful to the Ministry of Economy for their generous
support.”

The NextGen FDI initiative, launched in 2022, is a core component of the
UAE’s strategy to promote investment into future-focused sectors, solidify its
position as a global hub for innovation, and accelerate the diversification of
the national economy. AVITA joins a cohort of more than 100 companies
operating in sectors such as renewable energy, advanced manufacturing,
and robotics.

-ENDS-

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