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5/28/25, 10:00 AM    Company News in Egypt: Japanese AI pioneer AVITA joins UAE’s NextGen FDI Initiative to drive its growth in the MENA region
        can act as digital representations of real-life individuals, allowing businesses
        and  employees  to  overcome  physical  limitations  and  fostering  stronger
        connections with customers through human-like interactions.

        AVITA’s  CEO,  Hiroshi  Ishiguro,  is  a  leading  authority  in  human-robot
        interaction  and  received  the  Sheikh  Mohammed  Bin  Rashid  Al  Maktoum
        Knowledge Award in 2015. He has already been conducting various research
        initiatives and pilot projects at a research institute in the UAE established by
        Dubai Future Lab and the Japan Science and Technology Agency (JST).




        HE Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade,
        said: “The integration of AVITA into the NextGen FDI initiative underscores
        our commitment to attracting visionary companies that push the boundaries
        of  technology.  Their  groundbreaking  work  in  avatar  solutions  not  only
        addresses  current  challenges  such  as  labor  shortages  but  also  paves  the
        way  for  new  job  opportunities  and  innovative  business  practices.  This
        collaboration  will  play  a  crucial  role  in  our  ambition  to  cultivate  a  diverse,
        knowledge-driven economy in the UAE that is prepared for the future.”

        Shogo Nishiguchi, Cofounder and Chief Operating Officer (COO) of AVITA,
        expressed enthusiasm about the new venture, stating: “The UAE is not only
        a gateway to the Middle East but also a strategic hub for global expansion.
        We  are  deeply  grateful  to  the  Ministry  of  Economy  for  their  generous
        support.”

        The  NextGen  FDI  initiative,  launched  in  2022,  is  a  core  component  of  the
        UAE’s strategy to promote investment into future-focused sectors, solidify its
        position as a global hub for innovation, and accelerate the diversification of
        the  national  economy.  AVITA  joins  a  cohort  of  more  than  100  companies
        operating  in  sectors  such  as  renewable  energy,  advanced  manufacturing,
        and robotics.

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