Page 176 - SOBHA REALTY PR REPORT - APRIL 2024

The campaign was also accompanied by an innovative initiative to recognize

major contributors, who were celebrated by the Dubai International Financial
Centre by displaying their contributions on the façade of its main building, The

Gate.

230,000 participation certificates

The Mothers’ Endowment campaign issued more than 230,000 participation
certificates through its website, in the names of contributors’ mothers as a

gesture of appreciation for their sacrifices and generosity towards their children.
The certificate marks the contribution made in the mother’s name as an ongoing
charity contributing to the establishment of the education endowment fund.

Reviving the culture of endowments

With proceeds going towards the education of millions around the world,

providing them with the tools and skills necessary to lead independent lives, the
Mothers’ Endowment campaign aims to revive the culture of endowment as a

development tool, while at the same time, promoting the values of honouring
parents, kindness, compassion and solidarity.

Massive success

The campaign is launched under the umbrella of MBRGI, the largest
humanitarian and aid organization of its kind in the region, and is an extension to

the massive success of previous Ramadan campaigns launched under the
directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum. Those

include the ’10 Million Meals’ campaign launched in 2020 and recorded
contributions of over 15.3 million meals, followed by the ‘100 Million Meals’
campaign in 2021, which doubled its target and distributed 220 million meals in

30 countries around the world. In 2022, the ‘1 Billion Meals’ campaign reached its
target in under a month and provided food support across 50 countries, while last

year’s ‘1 Billion Meals Endowment’ campaign received community-wide support
and raised AED1.075 billion by the end of Ramadan.

https://www.msn.com/en-ae/news/other/mothers-endowment-campaign-raises-over-aed14-
billion/ar-BB1kWPVq