Page 171 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:30 AM PRESSR: Mothers’ Endowment campaign raises over AED 1.4bln — TradingView News
auction, organized by Abu Dhabi Police, raised AED 78,384,400 from

auctioning 555 special plate numbers.

Innovative initiative

The campaign was also accompanied by an innovative initiative to

recognize major contributors, who were celebrated by the Dubai

International Financial Centre by displaying their contributions on

the façade of its main building, The Gate.

230,000 participation certificates

The Mothers’ Endowment campaign issued more than 230,000

participation certificates through its website, in the names of

contributors’ mothers as a gesture of appreciation of their sacrifices

and generosity towards their children. The certificate marks the

contribution made in the mother’s name as an ongoing charity

contributing to the establishment of the education endowment fund.

Reviving the culture of endowments

With proceeds going towards the education of millions around the

world, providing them with the tools and skills necessary to lead

independent lives, the Mothers’ Endowment campaign aims to revive

the culture of endowment as a development tool, while at the same

time, it promotes the values of honouring parents, kindness,

compassion and solidarity.

Massive success

https://www.tradingview.com/news/reuters.com,2024-04-02:newsml_ZawgsyCq:0-pressr-mothers-endowment-campaign-raises-over-aed-1-4bln/ 5/6