Page 169 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:30 AM PRESSR: Mothers’ Endowment campaign raises over AED 1.4bln — TradingView News
underprivileged individuals through enhanced education and

training, allowing them to improve their quality of life sustainably,

prepare for the job market and ultimately drive stability and

development in their communities.

Coinciding with the holy month of Ramadan, the campaign exceeded

its targets within less than three weeks as contributions flowed in

via its main channels, including the campaign’s website, dedicated

call center, bank transfers, du and etisalat by e& SMS, as well as via

the DubaiNow app and the community contributions platform Jood

(jood.ae).

A noble mission

His Excellency Mohammad Al Gergawi, Secretary General of

Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) said:

“Reflecting the vision of His Highness Sheikh Mohammed bin Rashid

Al Maktoum, providing the best conditions for sustainable education

will always be at the forefront of our priorities, in line with his

directives for fulfilling this noble mission and mobilizing efforts to

advance education as the decisive factor in building communities

that are more stable and prosperous.”

“The Mothers’ Endowment campaign is a driving force that aims to

support and prepare millions of youth across underserved

communities through education and training that will leave its mark

in their lives. The campaign has received generous contributions and

announced key agreements with major contributors to launch

innovative endowment projects,” he added, expressing his

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