Page 165 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:30 AM Mothers’ Endowment Campaign Surpasses AED 1.4 Billion Milestone in Funds Raised
UAE. Sobha Realty Group also contributed AED400 million to establish an

endowment university as part of the Mothers’ Endowment campaign,

while West Zone Group contributed AED130 million to develop an

endowment building that will dedicate its proceeds to supporting MBRGI’s

initiatives relating to spreading knowledge and education around the world.

Most Noble Number charity auctions

A number of accompanying events helped support the Mothers’

Endowment campaign reach its target in record time, including the Most

Noble Number charity auctions held in Abu Dhabi and Dubai, raising a total of

AED116,479,400 with support from Abu Dhabi Police, Dubai Road and

Transport Authority (RTA), etisalat by e& and du.

The Most Noble Number charity auction in Dubai raised AED38.095 million

from auction RTA plate numbers, etisalat by e& and du special mobile

numbers. The 3rd Most Noble Number online charity auction, organized by

Abu Dhabi Police, raised AED78,384,400 from auctioning 555 special plate

numbers.

Innovative initiative

The campaign was also accompanied by an innovative initiative to recognize

major contributors, who were celebrated by the Dubai International Financial

Centre by displaying their contributions on the façade of its main building, The

Gate.

230,000 participation certificates

https://focus.hidubai.com/mothers-endowment-campaign-raises-over-aed1-4-billion/ 4/6