Page 160 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:30 AM Mothers’ Endowment campaign raises over AED1.4 billion - UAE - Emirates24|7
“Any initiative that has the mother and her selflessness at its core is a blessed initiative that will reap doubled rewards. The Mothers’
Endowment is an ongoing charity in honour of our mothers, and it will continue to welcome contributions to ensure greater benefits,”
Sheikh Mohammed said, in conclusion.

Community-wide response
The Mothers’ Endowment campaign has received a community-wide response as thousands raced to contribute to its aims of
supporting underprivileged individuals through enhanced education and training, allowing them to improve their quality of life
sustainably, prepare for the job market and ultimately drive stability and development in their communities.
Coinciding with the holy month of Ramadan, the campaign exceeded its targets within less than three weeks as contributions flowed
in via its main channels, including the campaign’s website, dedicated call centre, bank transfers, du and etisalat by e& SMS, as well
as via the DubaiNow app and the community contributions platform Jood.

A noble mission
Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), said, “Reflecting the
vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, providing the best conditions for sustainable education will always
be at the forefront of our priorities, in line with his directives for fulfilling this noble mission and mobilizing efforts to advance education
as the decisive factor in building communities that are more stable and prosperous.”

“The Mothers’ Endowment campaign is a driving force that aims to support and prepare millions of youth across underserved
communities through education and training that will leave its mark in their lives. The campaign has received generous contributions
and announced key agreements with major contributors to launch innovative endowment projects,” he added, expressing his
confidence that, thanks to the community-wide support it enjoyed, the campaign will achieve its targets and will further cement the
UAE’s humanitarian role.

Major contributors
Among major contributors to the campaign, Azizi Developments announced a contribution of AED600 million for the establishment of
an endowment education complex, marking one of the largest charity contributions in the UAE. Sobha Realty Group also contributed
AED400 million to establish an endowment university as part of the Mothers’ Endowment campaign, while West Zone Group
contributed AED130 million to develop an endowment building that will dedicate its proceeds to supporting MBRGI’s initiatives
relating to spreading knowledge and education around the world.

Most Noble Number charity auctions

A number of accompanying events helped support the Mothers’ Endowment campaign reach its target in record time, including the
Most Noble Number charity auctions held in Abu Dhabi and Dubai, raising a total of AED116,479,400 with support from Abu Dhabi
Police, Dubai Road and Transport Authority (RTA), etisalat by e& and du.

The Most Noble Number charity auction in Dubai raised AED38.095 million from auction RTA plate numbers, etisalat by e& and du
special mobile numbers. The 3rd Most Noble Number online charity auction, organized by Abu Dhabi Police, raised AED78,384,400
from auctioning 555 special plate numbers.
Innovative initiative

The campaign was also accompanied by an innovative initiative to recognize major contributors, who were celebrated by the Dubai
International Financial Centre by displaying their contributions on the façade of its main building, The Gate.

230,000 participation certificates
The Mothers’ Endowment campaign issued more than 230,000 participation certificates through its website, in the names of
contributors’ mothers as a gesture of appreciation for their sacrifices and generosity towards their children. The certificate marks the
contribution made in the mother’s name as an ongoing charity contributing to the establishment of the education endowment fund.
Reviving the culture of endowments

With proceeds going towards the education of millions around the world, providing them with the tools and skills necessary to lead
independent lives, the Mothers’ Endowment campaign aims to revive the culture of endowment as a development tool, while at the
same time, promoting the values of honouring parents, kindness, compassion and solidarity.
Massive success

The campaign is launched under the umbrella of MBRGI, the largest humanitarian and aid organization of its kind in the region, and
is an extension to the massive success of previous Ramadan campaigns launched under the directives of His Highness Sheikh
Mohammed bin Rashid Al Maktoum. Those include the ’10 Million Meals’ campaign launched in 2020 and recorded contributions of
over 15.3 million meals, followed by the ‘100 Million Meals’ campaign in 2021, which doubled its target and distributed 220 million
meals in 30 countries around the world. In 2022, the ‘1 Billion Meals’ campaign reached its target in under a month and provided food

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