Page 157 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:30 AM Mothers’ Endowment campaign raises over AED1.4 billion – The Gulf Time Newspaper
Major contributors
Among major contributors to the campaign, Azizi Developments announced a contribution of AED600 million

for the establishment of an endowment education complex, marking one of the largest charity contributions
in the UAE. Sobha Realty Group also contributed AED400 million to establish an endowment university as
part of the Mothers’ Endowment campaign, while West Zone Group contributed AED130 million to develop

an endowment building that will dedicate its proceeds to supporting MBRGI’s initiatives relating to spreading
knowledge and education around the world.

Most Noble Number charity auctions
A number of accompanying events helped support the Mothers’ Endowment campaign reach its target in

record time, including the Most Noble Number charity auctions held in Abu Dhabi and Dubai, raising a total
of AED116,479,400 with support from Abu Dhabi Police, Dubai Road and Transport Authority (RTA), etisalat
by e& and du.

The Most Noble Number charity auction in Dubai raised AED38.095 million from auction RTA plate numbers,
etisalat by e& and du special mobile numbers. The 3rd Most Noble Number online charity auction, organized

by Abu Dhabi Police, raised AED78,384,400 from auctioning 555 special plate numbers.

Innovative initiative
The campaign was also accompanied by an innovative initiative to recognize major contributors, who were

celebrated by the Dubai International Financial Centre by displaying their contributions on the façade of its
main building, The Gate.

230,000 participation certificates
The Mothers’ Endowment campaign issued more than 230,000 participation certificates through its website,

in the names of contributors’ mothers as a gesture of appreciation for their sacrifices and generosity towards
their children. The certificate marks the contribution made in the mother’s name as an ongoing charity
contributing to the establishment of the education endowment fund.

Reviving the culture of endowments
With proceeds going towards the education of millions around the world, providing them with the tools and

skills necessary to lead independent lives, the Mothers’ Endowment campaign aims to revive the culture of
endowment as a development tool, while at the same time, promoting the values of honouring parents,

kindness, compassion and solidarity.

Massive success
The campaign is launched under the umbrella of MBRGI, the largest humanitarian and aid organization of its

kind in the region, and is an extension to the massive success of previous Ramadan campaigns launched
under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum. Those include the ’10

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