Page 153 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:29 AM Mothers’ Endowment: UAE charity campaign raises $404m in Ramadan - Arabian Business
education complex, marking one of the largest charity contributions in the
UAE.

Sobha Realty Group also contributed AED400m ($109m) to establish an

endowment university as part of the Mothers’ Endowment campaign, while

West Zone Group contributed AED130m ($35m) to develop an endowment

building that will dedicate its proceeds to supporting MBRGI’s initiatives

relating to spreading knowledge and education around the world.

A number of accompanying events helped support the Mothers’ Endowment
campaign reach its target in record time, including the Most Noble Number

charity auctions held in Abu Dhabi and Dubai, raising a total of
AED116,479,400 ($32m) with support from Abu Dhabi Police, Dubai Road and

Transport Authority (RTA), etisalat by e& and du.

The Most Noble Number charity auction in Dubai raised AED38.095m

($10.4m) from auction RTA plate numbers, etisalat by e& and du special

mobile numbers.

The 3rd Most Noble Number online charity auction, organised by Abu Dhabi

Police, raised AED78,384,400 (21.3m) from auctioning 555 special plate
numbers.

The campaign was also accompanied by an innovative initiative to recognise

major contributors, who were celebrated by the Dubai International Financial

Centre by displaying their contributions on the façade of its main building,

The Gate.

The Mothers’ Endowment campaign issued more than 230,000 participation

certificates through its website, in the names of contributors’ mothers as a
gesture of appreciation of their sacrifices and generosity towards their

children.

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