Page 149 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:29 AM Mothers’ Endowment campaign raises over AED 1.4bln
contribution made in the mother’s name as an ongoing charity contributing to the
establishment of the education endowment fund.

Reviving the culture of endowments

With proceeds going towards the education of millions around the world, providing them
with the tools and skills necessary to lead independent lives, the Mothers’ Endowment

campaign aims to revive the culture of endowment as a development tool, while at the

same time, it promotes the values of honouring parents, kindness, compassion and
solidarity.

Massive success

The campaign is launched under the umbrella of MBRGI, the largest humanitarian and aid
organization of its kind in the region, and is an extension to the massive success of

previous Ramadan campaigns launched under the directives of His Highness Sheikh

Mohammed bin Rashid Al Maktoum. Those include the ’10 Million Meals’ campaign
launched in 2020 and recording contributions of over 15.3 million meals, followed by the

‘100 Million Meals’ campaign in 2021, which doubled its target and distributed 220 million
meals in 30 countries around the world. In 2022, the ‘1 Billion Meals’ campaign reached its

target in under a month and provided food support across 50 countries, while last year’s ‘1
Billion Meals Endowment’ campaign received community wide support and raised AED

1.075 billion by the end of Ramadan.

-Ends-

UAE

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