Page 147 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:29 AM Mothers’ Endowment campaign raises over AED 1.4bln
“The UAE will not waver in its mission to serve humanity and help communities rise up and
improve through projects and campaigns that go far beyond temporary aid and focus

instead on sustainable and constructive empowerment.

“Any initiative that has the mother and her selflessness at its core is a blessed initiative
that will reap doubled rewards. The Mothers’ Endowment is an ongoing charity in honor of

our mothers, and it will continue to welcome contributions to ensure greater benefits,” His

Highness Sheikh Mohammed bin Rashid concluded.

Community wide response

The Mothers’ Endowment campaign has received a community wide response as

thousands raced to contribute to its aims of supporting underprivileged individuals through
enhanced education and training, allowing them to improve their quality of life sustainably,

prepare for the job market and ultimately drive stability and development in their
communities.

Coinciding with the holy month of Ramadan, the campaign exceeded its targets within less

than three weeks as contributions flowed in via its main channels, including the
campaign’s website, dedicated call center, bank transfers, du and etisalat by e& SMS, as

well as via the DubaiNow app and the community contributions platform Jood (jood.ae).

A noble mission

His Excellency Mohammad Al Gergawi, Secretary General of Mohammed bin Rashid Al

Maktoum Global Initiatives (MBRGI) said: “Reflecting the vision of His Highness Sheikh

Mohammed bin Rashid Al Maktoum, providing the best conditions for sustainable
education will always be at the forefront of our priorities, in line with his directives for

fulfilling this noble mission and mobilizing efforts to advance education as the decisive
factor in building communities that are more stable and prosperous.”

“The Mothers’ Endowment campaign is a driving force that aims to support and prepare

millions of youth across underserved communities through education and training that will
leave its mark in their lives. The campaign has received generous contributions and

announced key agreements with major contributors to launch innovative endowment

projects,” he added, expressing his confidence that, thanks to the community wide support

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