Page 142 - SOBHA REALTY PR REPORT - APRIL 2024

Coinciding with the holy month of Ramadan, the campaign exceeded its targets within
less than three weeks as contributions flowed in via its main channels, including the
campaign’s website, dedicated call center, bank transfers, du and etisalat by e& SMS,
as well as via the DubaiNow app and the community contributions platform Jood
(jood.ae).

A noble mission

His Excellency Mohammad Al Gergawi, Secretary General of Mohammed Bin Rashid Al
Maktoum Global Initiatives (MBRGI) said: “Reflecting the vision of His Highness Sheikh
Mohammed Bin Rashid Al Maktoum, providing the best conditions for sustainable
education will always be at the forefront of our priorities, in line with his directives for
fulfilling this noble mission and mobilizing efforts to advance education as the decisive
factor in building communities that are more stable and prosperous.”

“The Mothers’ Endowment campaign is a driving force that aims to support and prepare
millions of youth across underserved communities through education and training that
will leave its mark in their lives. The campaign has received generous contributions and
announced key agreements with major contributors to launch innovative endowment
projects,” he added, expressing his confidence that, thanks to the community wide
support it enjoyed, the campaign will achieve its targets and will further cement the
UAE’s humanitarian role.

Major contributors

https://www.gulftoday.ae/news/2024/04/02/mothers-endowment-campaign-raises-over-dhs14-
billion