Page 143 - SOBHA REALTY PR REPORT - APRIL 2024

Among major contributors to the campaign, Azizi Developments announced a
contribution of Dhs 600 million for the establishment of an endowment education
complex, marking one of the largest charity contributions in the UAE. Sobha Realty
Group also contributed Dhs 400 million to establish an endowment university as part of
the Mothers’ Endowment campaign, while West Zone Group contributed Dhs 130
million to develop an endowment building that will dedicate its proceeds to supporting
MBRGI’s initiatives relating to spreading knowledge and education around the world.

Most Noble Number charity auctions

A number of accompanying events helped support the Mothers’ Endowment campaign
reach its target in record time, including the Most Noble Number charity auctions held in
Abu Dhabi and Dubai, raising a total of Dhs 116,479,400 with support from Abu Dhabi
Police, Dubai Road and Transport Authority (RTA), etisalat by e& and du.

The Most Noble Number charity auction in Dubai raised Dhs 38.095 million from auction
RTA plate numbers, etisalat by e& and du special mobile numbers. The 3rd Most Noble
Number online charity auction, organized by Abu Dhabi Police, raised Dhs 78,384,400
from auctioning 555 special plate numbers.

Innovative initiative

The campaign was also accompanied by an innovative initiative to recognize major
contributors, who were celebrated by the Dubai International Financial Centre by
displaying their contributions on the façade of its main building, The Gate.

230,000 participation certificates

The Mothers’ Endowment campaign issued more than 230,000 participation certificates
through its website, in the names of contributors’ mothers as a gesture of appreciation
of their sacrifices and generosity towards their children. The certificate marks the
contribution made in the mother’s name as an ongoing charity contributing to the
establishment of the education endowment fund.

Reviving the culture of endowments

With proceeds going towards the education of millions around the world, providing them
with the tools and skills necessary to lead independent lives, the Mothers’ Endowment
campaign aims to revive the culture of endowment as a development tool, while at the
same time, it promotes the values of honouring parents, kindness, compassion and
solidarity.

Massive success

The campaign is launched under the umbrella of MBRGI, the largest humanitarian and
aid organization of its kind in the region, and is an extension to the massive success of

https://www.gulftoday.ae/news/2024/04/02/mothers-endowment-campaign-raises-over-dhs14-
billion