Page 148 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:29 AM Mothers’ Endowment campaign raises over AED 1.4bln
it enjoyed, the campaign will achieve its targets and will further cement the UAE’s
humanitarian role.

Major contributors

Among major contributors to the campaign, Azizi Developments announced a contribution
of AED 600 million for the establishment of an endowment education complex, marking

one of the largest charity contributions in the UAE. Sobha Realty Group also contributed

AED 400 million to establish an endowment university as part of the Mothers’ Endowment
campaign, while West Zone Group contributed AED 130 million to develop an endowment

building that will dedicate its proceeds to supporting MBRGI’s initiatives relating to
spreading knowledge and education around the world.

Most Noble Number charity auctions

A number of accompanying events helped support the Mothers’ Endowment campaign

reach its target in record time, including the Most Noble Number charity auctions held in
Abu Dhabi and Dubai, raising a total of AED 116,479,400 with support from Abu Dhabi

Police, Dubai Road and Transport Authority (RTA), etisalat by e& and du.

The Most Noble Number charity auction in Dubai raised AED 38.095 million from auction
RTA plate numbers, etisalat by e& and du special mobile numbers. The 3rd Most Noble

Number online charity auction, organized by Abu Dhabi Police, raised AED 78,384,400
from auctioning 555 special plate numbers.

Innovative initiative

The campaign was also accompanied by an innovative initiative to recognize major
contributors, who were celebrated by the Dubai International Financial Centre by

displaying their contributions on the façade of its main building, The Gate.

230,000 participation certificates

The Mothers’ Endowment campaign issued more than 230,000 participation certificates
through its website, in the names of contributors’ mothers as a gesture of appreciation of

their sacrifices and generosity towards their children. The certificate marks the

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