Page 152 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:29 AM Mothers’ Endowment: UAE charity campaign raises $404m in Ramadan - Arabian Business
“The Mothers’ Endowment is an ongoing charity in honour of our mothers,
and it will continue to welcome contributions to ensure greater benefits”.

The Mothers’ Endowment campaign has received a community wide response

as thousands raced to contribute to its aims of supporting underprivileged

individuals through enhanced education and training, allowing them to

improve their quality of life sustainably, prepare for the job market and

ultimately drive stability and development in their communities.

Coinciding with the holy month of Ramadan, the campaign exceeded its

targets within less than three weeks as contributions flowed in via its main

channels, including the campaign’s website, dedicated call centre, bank

transfers, du and etisalat by e& SMS, as well as via the DubaiNow app and the

community contributions platform Jood.

Mohammad Al Gergawi, Secretary General of Mohammed bin Rashid Al

Maktoum Global Initiatives (MBRGI) said: “Reflecting the vision of His

Highness Sheikh Mohammed bin Rashid Al Maktoum, providing the best
conditions for sustainable education will always be at the forefront of our

priorities, in line with his directives for fulfilling this noble mission and
mobilizing efforts to advance education as the decisive factor in building

communities that are more stable and prosperous.

“The Mothers’ Endowment campaign is a driving force that aims to support

and prepare millions of youth across underserved communities through

education and training that will leave its mark in their lives.

“The campaign has received generous contributions and announced key

agreements with major contributors to launch innovative endowment
projects”.

Among major contributors to the campaign, Azizi Developments announced a

contribution of AED600m ($163m) for the establishment of an endowment

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