Page 156 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:30 AM Mothers’ Endowment campaign raises over AED1.4 billion – The Gulf Time Newspaper
to conclude a campaign that attracted hundreds of thousands of participants to honour mothers. The
Mothers’ Endowment which raised over AED1.4 billion during Ramadan is a permanent education fund and

an ongoing charity in the name of UAE mothers, may God bless our efforts.
“Our mothers will remain our paradise, and our ticket to paradise. Nothing repays our debt to them, so we
will continue to celebrate them. May God protect all mothers, and may God protect the UAE.”

“The Mothers’ Endowment campaign’s success in exceeding its target in record time is a testament that
generosity is testament to the benevolent, generous nature of the UAE people and to their deeply rooted

principles. The Emirati community has presented a bright example of giving and solidarity that are integral to
the UAE’s value system and identity,” he added.
“The UAE will not waver in its mission to serve humanity and help communities rise up and improve through

projects and campaigns that go far beyond temporary aid and focus instead on sustainable and constructive
empowerment.
“Any initiative that has the mother and her selflessness at its core is a blessed initiative that will reap

doubled rewards. The Mothers’ Endowment is an ongoing charity in honour of our mothers, and it will
continue to welcome contributions to ensure greater benefits,” Sheikh Mohammed said, in conclusion.

Community-wide response
The Mothers’ Endowment campaign has received a community-wide response as thousands raced to

contribute to its aims of supporting underprivileged individuals through enhanced education and training,
allowing them to improve their quality of life sustainably, prepare for the job market and ultimately drive

stability and development in their communities.
Coinciding with the holy month of Ramadan, the campaign exceeded its targets within less than three weeks
as contributions flowed in via its main channels, including the campaign’s website, dedicated call centre,

bank transfers, du and etisalat by e& SMS, as well as via the DubaiNow app and the community
contributions platform Jood.

A noble mission
Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum Global Initiatives
(MBRGI), said, “Reflecting the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, providing

the best conditions for sustainable education will always be at the forefront of our priorities, in line with his
directives for fulfilling this noble mission and mobilizing efforts to advance education as the decisive factor in

building communities that are more stable and prosperous.”
“The Mothers’ Endowment campaign is a driving force that aims to support and prepare millions of youth
across underserved communities through education and training that will leave its mark in their lives. The

campaign has received generous contributions and announced key agreements with major contributors to
launch innovative endowment projects,” he added, expressing his confidence that, thanks to the community-

wide support it enjoyed, the campaign will achieve its targets and will further cement the UAE’s humanitarian
role.

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