Page 166 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:30 AM Mothers’ Endowment Campaign Surpasses AED 1.4 Billion Milestone in Funds Raised
The Mothers’ Endowment campaign issued more than 230,000 participation

certificates through its website, in the names of contributors’ mothers as a

gesture of appreciation for their sacrifices and generosity towards their

children. The certificate marks the contribution made in the mother’s name as

an ongoing charity contributing to the establishment of the education

endowment fund.

Reviving the culture of endowments

With proceeds going towards the education of millions around the world,

providing them with the tools and skills necessary to lead independent lives,

the Mothers’ Endowment campaign aims to revive the culture of endowment

as a development tool, while at the same time, promoting the values of

honouring parents, kindness, compassion and solidarity.

Massive success

The Mothers' Endowment campaign, launched under the Mohammed bin

Rashid Al Maktoum Global Initiatives (MBRGI), follows the immense

success of previous Ramadan campaigns directed by His Highness Sheikh

Mohammed bin Rashid Al Maktoum. These include the '10 Million Meals'

campaign in 2020, which amassed over 15.3 million meals, and the '100

Million Meals' campaign in 2021, distributing 220 million meals across 30

countries. In 2022, the '1 Billion Meals' campaign achieved its target in under

a month, supporting 50 countries. Last year's '1 Billion Meals Endowment'

campaign raised AED 1.075 billion, demonstrating widespread community

support for humanitarian initiatives.

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