Page 63 - SOBHA REALTY PR REPORT - APRIL 2024

4/4/24, 1:10 PM Sobha Group announces Sobha Furniture’s factory at Dubai Industrial City

By integrating cutting-edge technologies, the developer seeks to build the largest and completely

automated factory in the UAE, demonstrating their commitment to fostering innovation and excellence in

the sector. The factory, located across an 84,000 sq.m land plot with a built-up area of 50,000 sq.m, will

manufacture a range of products including sofas, seats, armchairs, chairs, beds, car and airplane seats,

assembled and flat-pack cabinets for the local market and for export customers.

In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector through

initiatives such as “Make it In the Emirates” which promotes a holistic environment, Sobha Group has
selected Dubai Industrial City as its preferred location to set up this factory.

Through the new facility, which represents a step towards further vertical integration within the real estate

group, Sobha Furniture plans to serve medium- and high-segment customers who value high-quality and

ethically manufactured products by eliminating the need for imports, helping to reduce lead times, and cut

transportation costs and emissions.

PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains committed to

consistently enriching the local economy by offering high-value products and services in the UAE and

beyond. Sobha Furniture at Dubai Industrial City will contribute to Dubai’s and the UAE’s manufacturing

landscape in the years to come, and we are proud to expand Sobha Group’s legacy of adding value to

change lives for the better.”

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of Sobha

Furniture’s factory as our groundbreaking investment in the UAE’s industrial landscape. With this factory

we aim to not only meet but exceed global standards of high-quality, luxury furniture manufacturing. This

significant investment underscores our commitment to innovation, quality, and contributing to the growth

of the local economy.”

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