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4/4/24, 1:11 PM Sobha Group announces Sobha Furniture's factory, with state-of-the-art fully automated facility at Dubai Industrial City

Futures and Commodity Market News
Sobha Group announces Sobha Furniture's factory,
with state-of-the-art fully automated facility at Dubai

Industrial City

Apr 02, 2024 (MENAFN via COMTEX) --

(MENAFN - Orient Planet Group) Dubai, UAE, 2nd April 2024: Sobha Group, a leading global luxury real estate developer,
announced setting up Sobha Furniture's second factory by signing a land lease agreement with Dubai Industrial City (DIC),
the region's leading industrial hub, to build a facility approximately valued at AED 450million. The state-of-the-art factory is
set to be the largest fully automated facilities in UAE.
The new facility marks a significant advancement for Sobha Group, as they began in 1976 as a furniture-making and
interior designing business in Oman, it has the deep-rooted expertise within the industry. With such a rich history and
legacy, establishing Sobha Furniture's factory in Dubai Industrial City isn't just a new venture, it's a continuation of our
longstanding commitment to excellence.
By integrating cutting-edge technologies, the developer seeks to build the largest and completely automated factory in the
UAE, demonstrating their commitment to fostering innovation and excellence in the sector. The factory, located across an
84,000 sq.m land plot with a built-up area of 50,000 sq.m, will manufacture a range of products including sofas, seats,
armchairs, chairs, beds, car and airplane seats, assembled and flat-pack cabinets for the local market and for export
customers.
In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector through initiatives such as
'Make it In the Emirates' which promotes a holistic environment, Sobha Group has selected Dubai Industrial City as its
preferred location to set up this factory.
Through the new facility, which represents a step towards further vertical integration within the real estate group, Sobha
Furniture plans to serve medium- and high-segment customers who value high-quality and ethically manufactured products
by eliminating the need for imports, helping to reduce lead times, and cut transportation costs and emissions.
PNC Menon, Founder and Chairman of Sobha Group, said: "Sobha Group remains committed to consistently enriching the
local economy by offering high-value products and services in the UAE and beyond. Sobha Furniture at Dubai Industrial
City will contribute to Dubai's and the UAE's manufacturing landscape in the years to come, and we are proud to expand
Sobha Group's legacy of adding value to change lives for the better."

Carlo Magistretti, CEO of Sobha Furniture, said, "We are proud to announce the launch of Sobha Furniture's factory as our
groundbreaking investment in the UAE's industrial landscape. With this factory we aim to not only meet but exceed global
standards of high-quality, luxury furniture manufacturing. This significant investment underscores our commitment to
innovation, quality, and contributing to the growth of the local economy."
The factory will be equipped with advanced technologies and machinery to enable high levels of customisation as well as
ensure optimal production capacities are steadily maintained. Its location within Dubai Industrial City will also enable
synergies with Sobha Furniture's existing facility in KEZAD in Abu Dhabi, adding to the group's competitive edge by allowing
optimised production capabilities and catering to a broader market more effectively.

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