Page 92 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:22 AM Sobha Group announces Sobha Furniture’s factory, with state-of-the-art fully automated facility at Dubai Industrial City - mid-east.i…
In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector
through initiatives such as ‘Make it In the Emirates’ which promotes a holistic environment,

Sobha Group has selected Dubai Industrial City as its preferred location to set up this factory.

Through the new facility, which represents a step towards further vertical integration within
the real estate group, Sobha Furniture plans to serve medium- and high-segment customers

who value high-quality and ethically manufactured products by eliminating the need for
imports, helping to reduce lead times, and cut transportation costs and emissions.

PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains committed
to consistently enriching the local economy by offering high-value products and services in the

UAE and beyond. Sobha Furniture at Dubai Industrial City will contribute to Dubai’s and the
UAE’s manufacturing landscape in the years to come, and we are proud to expand Sobha

Group’s legacy of adding value to change lives for the better.”

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of
Sobha Furniture’s factory as our groundbreaking investment in the UAE’s industrial landscape.

With this factory we aim to not only meet but exceed global standards of high-quality, luxury
furniture manufacturing. This significant investment underscores our commitment to

innovation, quality, and contributing to the growth of the local economy.”

The factory will be equipped with advanced technologies and machinery to enable high levels
of customisation as well as ensure optimal production capacities are steadily maintained. Its
location within Dubai Industrial City will also enable synergies with Sobha Furniture’s existing

facility in KEZAD in Abu Dhabi, adding to the group’s competitive edge by allowing optimised
production capabilities and catering to a broader market more effectively.

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