Page 96 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:22 AM Sobha Group announces Sobha Furniture’s factory, with state-of-the-art fully automated facility at Dubai Industrial City - Middle Ea…

By integrating cutting-edge technologies, the developer seeks to build the largest and completely automated
factory in the UAE, demonstrating their commitment to fostering innovation and excellence in the sector. The

factory, located across an 84,000 sq.m land plot with a built-up area of 50,000 sq.m, will manufacture a
range of products including sofas, seats, armchairs, chairs, beds, car and airplane seats, assembled and
flat-pack cabinets for the local market and for export customers.

In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector through
initiatives such as ‘Make it In the Emirates’ which promotes a holistic environment, Sobha Group has

selected Dubai Industrial City as its preferred location to set up this factory.

Through the new facility, which represents a step towards further vertical integration within the real estate
group, Sobha Furniture plans to serve medium- and high-segment customers who value high-quality and
ethically manufactured products by eliminating the need for imports, helping to reduce lead times, and cut

transportation costs and emissions.

PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains committed to

consistently enriching the local economy by offering high-value products and services in the UAE and
beyond. Sobha Furniture at Dubai Industrial City will contribute to Dubai’s and the UAE’s manufacturing
landscape in the years to come, and we are proud to expand Sobha Group’s legacy of adding value to

change lives for the better.”

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of Sobha
Furniture’s factory as our groundbreaking investment in the UAE’s industrial landscape. With this factory we
aim to not only meet but exceed global standards of high-quality, luxury furniture manufacturing. This

significant investment underscores our commitment to innovation, quality, and contributing to the growth of
the local economy.”

The factory will be equipped with advanced technologies and machinery to enable high levels of
customisation as well as ensure optimal production capacities are steadily maintained. Its location within
Dubai Industrial City will also enable synergies with Sobha Furniture’s existing facility in KEZAD in Abu

Dhabi, adding to the group’s competitive edge by allowing optimised production capabilities and catering to a
broader market more effectively.

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