Page 101 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:23 AM PRESSR: Sobha Group announces Sobha Furniture’s factory, with state-of-the-art fully automated facility at Dubai Industrial City …
By integrating cutting-edge technologies, the developer seeks to

build the largest and completely automated factory in the UAE,

demonstrating their commitment to fostering innovation and

excellence in the sector. The factory, located across an 84,000 sq.m

land plot with a built-up area of 50,000 sq.m, will manufacture a

range of products including sofas, seats, armchairs, chairs, beds, car

and airplane seats, assembled and flat-pack cabinets for the local

market and for export customers.

In line with the relentless efforts of the UAE and Dubai to reinforce

the local industrial sector through initiatives such as ‘Make it In the

Emirates’ which promotes a holistic environment, Sobha Group has

selected Dubai Industrial City as its preferred location to set up this

factory.

Through the new facility, which represents a step towards further

vertical integration within the real estate group, Sobha Furniture

plans to serve medium- and high-segment customers who value high-

quality and ethically manufactured products by eliminating the need

for imports, helping to reduce lead times, and cut transportation

costs and emissions.

PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha

Group remains committed to consistently enriching the local

economy by offering high-value products and services in the UAE and

beyond. Sobha Furniture at Dubai Industrial City will contribute to

Dubai’s and the UAE’s manufacturing landscape in the years to

https://www.tradingview.com/news/reuters.com,2024-04-02:newsml_ZawbVmbzQ:0-pressr-sobha-group-announces-sobha-furniture-s-factory-with-sta… 2/3