Page 98 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:22 AM Latest News
commitment to excellence.

By integrating cutting-edge technologies, the developer seeks to build the largest and

completely automated factory in the UAE, demonstrating their commitment to fostering
innovation and excellence in the sector. The factory, located across an 84,000 sq.m land plot

with a built-up area of 50,000 sq.m, will manufacture a range of products including sofas,

seats, armchairs, chairs, beds, car and airplane seats, assembled and flat-pack cabinets for

the local market and for export customers.

In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector

through initiatives such as ‘Make it In the Emirates’ which promotes a holistic environment,
Sobha Group has selected Dubai Industrial City as its preferred location to set up this factory.

Through the new facility, which represents a step towards further vertical integration within the

real estate group, Sobha Furniture plans to serve medium- and high-segment customers who

value high-quality and ethically manufactured products by eliminating the need for imports,

helping to reduce lead times, and cut transportation costs and emissions.

PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains
committed to consistently enriching the local economy by offering high-value products and

services in the UAE and beyond. Sobha Furniture at Dubai Industrial City will contribute to

Dubai’s and the UAE’s manufacturing landscape in the years to come, and we are proud to

expand Sobha Group’s legacy of adding value to change lives for the better.”

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of

Sobha Furniture’s factory as our groundbreaking investment in the UAE's industrial

landscape. With this factory we aim to not only meet but exceed global standards of high-

quality, luxury furniture manufacturing. This significant investment underscores our

commitment to innovation, quality, and contributing to the growth of the local economy.”

The factory will be equipped with advanced technologies and machinery to enable high levels

of customisation as well as ensure optimal production capacities are steadily maintained. Its
location within Dubai Industrial City will also enable synergies with Sobha Furniture’s existing

facility in KEZAD in Abu Dhabi, adding to the group’s competitive edge by allowing optimised

production capabilities and catering to a broader market more effectively.

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