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1/22/26, 11:09 AM Motor City to get smart media network through Union Properties, Hypermedia partnership - Campaign Middle East

ADVERTISING FEATURED NEWS
posted on Jan. 21, 2026 at 1:02 pm
Motor City to get smart media network through

Union Properties, Hypermedia partnership

Shantelle Nagarajan

Hypermedia is set to transform the media infrastructure of Motor City, introducing three landmark hoardings, four
architecturally designed digital gateways, and 24 intelligent two-faced smart MUPIs.

Union Properties has entered an exclusive partnership with Hypermedia, a subsidiary of W Group Holding,

to transform the media infrastructure of Motor City. The objective of the partnership is to create a premium,
strategically curated ecosystem that amplifies brand visibility while enriching Motor City’s dynamic urban
experience.

Through this deal, the digital-out-of-home (DOOH) and retail media company will design, build and operate
a next-generation media network that incorporates technology with Motor City’s iconic architectural forms.

“This partnership represents a significant milestone in Motor City’s ongoing transformation,” said Eng.
Amer Khansaheb, CEO and Board Member of Union Properties. “Together with Hypermedia, we are
building an intelligent media ecosystem that enhances our community while supporting Dubai’s vision for
connected and innovative urban spaces.”

The transformation will introduce three landmark hoardings, four architecturally designed digital
gateways, and 24 intelligent two-faced smart MUPIs.

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