Page 20 - UNIFONIC PR REPORT - October 2024

10/23/24, 3:20 PM Unifonic Unveils ‘Audience’ and Advanced AI Solutions at Seamless KSA 2024, Pioneering Personalized Customer Engagement –…
transform the customer experience by enhancing marketing efficiency, Return On Investment (ROI), customer loyalty,
and lifetime value.

‘Audience’ is a powerful insights engine that can tailor highly personalised marketing campaigns backed by signals,

data-driven insights, and real-time automation across key communication channels like WhatsApp, SMS, Voice, and
Push. Marketing and customer support professionals can leverage it to unify customer profiles, centralise first-party
data, and automate customer journeys, improving key metrics like customer retention, engagement, and overall

satisfaction rates.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “Unifonic’s participation in Seamless KSA 2024 reaffirms our
commitment to enhancing customer experience through AI-powered innovation. Our advanced AI-powered solutions

can empower businesses in the Kingdom of Saudi Arabia (KSA) and beyond by tailoring dynamic, personalised
interactions and elevating the overall customer engagement experience.”

‘Audience’ also helps businesses overcome common challenges like ineffective segmentation, lack of personalisation,
and inefficient campaign optimisation. It also facilitates omnichannel integration and real-time optimisation for data-

driven decision-making based on live-campaign performance metrics. Moreover, the attribution dashboard can optimise
digital advertisements run on platforms like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return

On Advertising Spend (ROAS).

As part of Unifonic’s long-term vision, Unifonic is committed to consolidating its pioneering position in the regional

communications ecosystem, which aligns with the ambitious goals of ‘Saudi Vision 2030’. The company’s diverse range
of advanced AI-powered tools streamline vital processes and empower regional players by optimising their customer-

centric marketing strategies.

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