Page 22 - UNIFONIC PR REPORT - October 2024

10/23/24, 3:20 PM Unifonic unveils ‘Audience’ and advanced AI solutions at Seamless KSA 2024
‘Audience’ is a powerful insights engine that can tailor highly personalised marketing campaigns backed
by signals, data-driven insights, and real-time automation across key communication channels like
WhatsApp, SMS, Voice, and Push. Marketing and customer support professionals can leverage it to
unify customer profiles, centralise first-party data, and automate customer journeys, improving key

metrics like customer retention, engagement, and overall satisfaction rates.

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Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “Unifonic’s participation in Seamless KSA 2024
reaffirms our commitment to enhancing customer experience through AI-powered innovation. Our

advanced AI-powered solutions can empower businesses in the Kingdom of Saudi Arabia (KSA) and
beyond by tailoring dynamic, personalised interactions and elevating the overall customer engagement
experience.”

‘Audience’ also helps businesses overcome common challenges like ineffective segmentation, lack of

personalisation, and inefficient campaign optimisation. It also facilitates omnichannel integration and
real-time optimisation for data-driven decision-making based on live-campaign performance metrics.
Moreover, the attribution dashboard can optimise digital advertisements run on platforms like Meta,
offering Click-to-WhatsApp ads and enhanced visibility on Return On Advertising Spend (ROAS).

As part of Unifonic’s long-term vision, Unifonic is committed to consolidating its pioneering position in the

regional communications ecosystem, which aligns with the ambitious goals of ‘Saudi Vision 2030’. The
company’s diverse range of advanced AI-powered tools streamline vital processes and empower
regional players by optimising their customer-centric marketing strategies.

For further information, please contact:

Orient Planet Group (OPG)

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