Page 60 - Red Hat PR REPORT - MARCH 2024

4/19/24, 1:29 PM Feras Al Shaikh, regional director for KSA region at Red Hat, talks inclusivity
but rather how we deliver it by placing a significant focus on open-source principles
and collaboration.
We adopt the same approach while we interact with our customers, which has
enhanced effective dialogue and problem-solving. This has contributed to better

understanding and catering to our customers’ needs, resulting in a positive experience
for them.
What are Red Hat’s short-term and long-term plans for Saudi Arabia regarding

market expansion?
To increase our market reach and fortify our position, we aim to forge strategic
alliances with government agencies, technology firms and local companies in Saudi
Arabia. We believe that such collaborations possess the enormous potential to support

long-term growth and deeper integration into the local ecosystem. We further seek to
adapt our offerings to the unique requirements of the most prominent industries in
Saudi Arabia, including oil and gas, finance, or healthcare, as part of our strategy for
both short-term and long-term market growth. Over time, we are confident that this

strategy will guarantee competitiveness and relevance in key sectors.
Additionally, we will be participating in industry events, conferences, and seminars to
interact with the local open-source community. We seek to ensure long-term brand

loyalty and immediate market penetration by fostering connections and increasing
awareness of our offerings in the country’s market. Providing localised support,
training and consulting services in Arabic and addressing the unique cultural and
business requirements of Saudi Arabian enterprises are also part of our ambitious

plans for expansion in Saudi Arabia.
We will further invest in educational initiatives, workshops, and certifications to
empower local IT professionals, which will promote rapid adoption of Red Hat
technologies and skill development. In the long-term, this will produce a pool of

skilled professionals that can propel the market’s continued innovation and expansion.
What is the significance of the LEAP conference as a platform for the tech and
IT industry in Saudi Arabia?

LEAP holds tremendous significance in Saudi Arabia as it serves as an ideal platform
for highlighting innovations in industries across the spectrum. It fosters innovative
ideas and advancements in technology, assisting the Kingdom in its journey towards a
knowledge-based economy. The event also enhances Saudi Arabia’s tech and IT

sector’s prominence on the global scene, by drawing interests from foreign investors,
entrepreneurs, and tech enthusiasts. Furthermore, LEAP offers innumerable
networking opportunities, where industry experts, entrepreneurs, investors and

mentors gather to develop prospective collaborations and partnerships.
Read | LEAP 2024: Saudi Ministry of Media forges 4 agreements with global entities
By leveraging this innovative event, start-ups can test their concepts and get insightful
input from experts and participants, which would help them to improve their products

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