Page 63 - Red Hat PR REPORT - MARCH 2024

4/19/24, 1:29 PM Red Hat on Open Source Innovation and Market Expansion in KSA
Linux, to help customers get started with container building and deployment. Recognising the growing
significance of automation skills, we have also improved training opportunities for Red Hat certified
engineers. Simply put, we carefully evaluate and empower our customers with the right solutions based
on their own needs and preferences, rather than forcing a predetermined course of action upon them.

LEAP will be back for the third year to bring together the global technology ecosystem. What is
the significance of the LEAP conference for Red Hat?

The LEAP conference plays a major role in driving KSA’s digital economy forward, attracting foreign
investment, advancing women’s empowerment in the tech industry, and preparing Saudi youth for
success. Over the years, the event has grown into a major platform for promoting innovation and
entrepreneurship in emerging sectors. This holds particular significance as the Gulf Cooperation Council
(GCC) countries swiftly progress towards sustainability, with an increasing focus on economic
diversification and a reduced reliance on oil. Consequently, technology will surely have a much bigger
influence on innovation and growth in the coming years. Significant investments have also been made by
the Saudi Arabian government to boost the nation’s technology market, either directly or through venture
capital programs. Over 100 startups have been founded over the last few years in accordance with Saudi
Vision 2030, and numerous venture capital firms have been established with the goal of empowering
young people and steering further growth in the Saudi market.

How does Red Hat plan to grow and expand its market presence in Saudi Arabia?

Red Hat is committed to developing strategic partnerships with Saudi Arabian businesses, technology
firms, or government agencies to expand its market reach and establish a stronger regional presence. By
tailoring its offerings to the specific needs and demands of prominent industries, the company is better
positioned to attract more customers in the region. As part of its long-term goals, Red Hat also
collaborates with the Saudi Arabian open-source community and attends industry conferences, seminars,
and events to increase awareness of its offerings and demonstrate its commitment to supporting the
market. Providing localised support, training, and consulting services in Arabic, as well as catering to the
specific cultural and business requirements of Saudi Arabian organisations, also serves as an important
step towards the growth of Red Hat’s regional customer base. Furthermore, ensuring compliance with
Saudi Arabian laws and regulations, particularly those pertaining to data privacy and security, as well as
funding workshops and certifications to equip local IT personnel with the skills needed to effectively use
Red Hat’s technologies, are all revolutionary steps that can support the company’s long-term success in
Saudi Arabia. With this, Red Hat aims to establish itself as a reliable advisor and partner for digital
transformation projects in the region by exhibiting thought leadership, delivering innovative solutions,
adopting best practices, and maximising value.

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