Page 155 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/22/25, 1:20 PM UAE Leads Dubai Strategy And Assumes Chairmanship Of The UPU Council Of Administration
The 'Dubai Strategy' reflects UPU member nations' shared vision of an integrated, inclusive and sustainable global society
empowered by a seamless, smart and innovative postal system that promotes social and economic development and
supports the achievement of the Sustainable Development Goals (SDGs). The strategy is the result of the most
comprehensive consultation process in UPU history, which involved over 2,200 participants from all 192 member countries
as well as other public and private sector organisations. The collaborative process reflects broad consensus around the
strategy and strengthens its inclusivity.

The UAE has also been appointed to supervise the implementation of the new strategy through the 'Dubai Business Plan' in
its capacity as Chair of the UPU Council of Administration (CA) over the next four years. The Council, comprising 41
member states elected during the Congress, oversees the Union's activities and addresses organisational, administrative,
and legal matters, ensuring effective governance for the future of the global postal sector.

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Furthermore, the UAE has won membership in the UPU's Postal Operations Council (POC) for the 2026–2029 cycle after
achieving 144 votes from member countries, marking another significant achievement that underscores its leading status on
the international stage. The UAE was elected as one of 48 member states of the POC, selected from among the Union's
192 member countries. The POC is the UPU's specialised technical body, responsible for supervising the development of
key operational policies and postal services, unifying standards, improving quality and enhancing coordination among
global postal networks to build a more efficient and sustainable international postal system.

H.E. Badr Al-Olama, Chairman of 7X, said:“The UAE's election to the UPU Postal Operations Council represents a clear
affirmation of our nation's leadership in shaping the future of postal and logistics services worldwide. Hosting the
th
28 Universal Postal Congress in Dubai and spearheading the implementation of the 2026–2029 Strategy with the
chairmanship of the Council of Administration, further demonstrates the UAE's commitment to fostering consensus that
delivers tangible improvements in connectivity, sustainability, and efficiency. This new mandate gives us a decisive voice at
the heart of the UPU's key decision-making processes, enabling us to guide the next phase of technologies and policies
that will define the future of this critical industry. Guided by our leadership's vision, we will continue to strengthen the UAE's
role as a platform where sustainable solutions and digital tools are developed and deployed, in collaboration with the global
postal sector.”

The Congress re-elected UPU Director General Masahiko Metoki and Deputy Director General Marjan Oswald for a new
four-year term, reflecting member countries' satisfaction with their leadership and trust in the Union's institutional
development trajectory.

Masahiko Metoki, Director General of the Universal Postal Union, said,“This Congress has been more than a gathering. It
has been a moment of transformation, during which we faced challenges head-on, redefined our role in a rapidly changing
world, and reaffirmed the values that unite us. I would like to extend my deepest appreciation to the Government of the
United Arab Emirates for generously hosting this important assembly of postal decision makers.”

The comprehensive 'Dubai Strategy' aims to enhance member countries' dedication to quality standards, expand access to
postal services, and strengthen the rules-based global postal system by establishing national regulatory frameworks.

The strategy also prioritizes accelerating innovation and digital transformation by developing new customer-centric products
and services, adapting to shifts in the eCommerce sector, and offering digital services at postal access points. Additionally,
the vision aims to reinforce cooperation through regional capacity building, technical collaboration, and stakeholder
engagement platforms that facilitate postal development.

By modernising regulations, enhancing cross-border supply chains, and ensuring greater compliance with quality
standards, the 'Dubai Strategy' aims to leverage the single postal territory made possible through an effective, rules-based

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