Page 282 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/10/25, 10:57 AM 7X launches ‘Waslah Post’ at the 28th Universal Postal Congress – Dubai 2025 - Middle East Business News and Information - mi…
7X launches ‘Waslah Post’ at the 28th Universal Postal

Congress – Dubai 2025

September 9, 2025

7X, the UAE’s leading trade, transport, and logistics holding group, has launched ‘Waslah Post’, the world’s first digital
marketplace aggregating postal operators. Announced at the 28th Universal Postal Congress – Dubai 2025, Waslah Post
represents a strategic leap forward, partnering postal networks worldwide and enabling e-commerce growth through a
borderless, digitally connected platform.

Advertise here.

By providing digital sales channels, aggregated volumes, and access to cross-border demand, Waslah Post shall
transform the role of postal operator, allowing offline or fragmented operators to become discoverable and “digitally
bookable,” while larger networks capture new inbound revenue streams and volume growth. Built on Universal Postal
Union (UPU) frameworks and existing bilateral agreements, the platform intends to complement and enhance the postal
ecosystem, turning fragmentation into federation and reinforcing posts as critical infrastructure in the digital economy.

Tariq Al Wahedi, Group CEO of 7X, said: “Waslah Post is a natural extension of 7X’s platform strategy alongside NXN,
EMX, and FINTX. By digitising and aggregating postal operators, we enable them to scale volumes, capture new
revenues, and remain central to the global logistics landscape, while empowering SMEs, e-commerce players, and
individuals to trade seamlessly across borders. This is about future-proofing the industry and partnering networks
worldwide for a borderless future.”

By connecting posts into a unified marketplace, Waslah Post will democratise access to global trade. SMEs, micro-
sellers, and individuals will be able to ship cross-border transparently and cost-efficiently, while e-tailers and
marketplaces gain scalable, affordable access to postal networks for global fulfilment, checkout integration, and returns
management.

Leveraging the inherent carbon efficiency of postal networks, Waslah Post will provide governments and regulators with
a scalable, inclusive, and sustainable alternative to fragmented courier flows. It positions postal operators as the green
choice in cross-border logistics, directly aligned with UPU’s sustainability mandate.

Nasiba AlShukairy, Group Senior Executive Director of Strategy and Investment at 7X, added: “Waslah Post is a
cornerstone of our strategy to strengthen 7X’s position as a future-ready logistics and digital infrastructure enabler. By
federating postal networks and connecting them with SMEs and e-commerce players, we are unlocking scale, enabling

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