Page 283 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/10/25, 10:57 AM 7X launches ‘Waslah Post’ at the 28th Universal Postal Congress – Dubai 2025 - Middle East Business News and Information - mi…
new value creation, and embedding 7X at the centre of digital trade flows. Waslah Post will be the gateway to a
borderless logistics future, where 7X unites posts, businesses, and consumers into one connected ecosystem.”

Waslah Post is designed to evolve beyond shipping by embedding fintech solutions through FINTX, 7X’s fintech arm, to
enable seamless SME and e-tailer pay-in/pay-out, and drive financial inclusion in emerging markets. In addition, it will
deliver deep e-commerce integrations by connecting directly with e-tailers and marketplaces, enabling cost-efficient
fulfilment, checkout integration, and affordable reverse logistics. Complementing these capabilities, Waslah Post will
leverage global postal data insights to aggregate flows, optimise pricing and routes, and bilateral negotiations, creating
a defensible data layer. At the same time, it will activate key sustainability levers, positioning itself as the carbon-
efficient, government-aligned choice.

Together, these levers ensure Waslah Post becomes the infrastructure backbone of postal operators, SMEs, and the
global e-commerce ecosystem, powering a future-proof marketplace for borderless trade.

https://mid-east.info/7x-launches-waslah-post-at-the-28th-universal-postal-congress-dubai-2025/ 2/2