Page 288 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/10/25, 10:58 AM 7X Launches 'Waslah Post' At The 28Th Universal Postal Congress Dubai 2025
the platform intends to complement and enhance the postal ecosystem, turning fragmentation into
federation and reinforcing posts as critical infrastructure in the digital economy.

Tariq Al Wahedi, Group CEO of 7X, said:“Waslah Post is a natural extension of 7X's platform strategy
alongside NXN, EMX, and FINTX. By digitising and aggregating postal operators, we enable them to
scale volumes, capture new revenues, and remain central to the global logistics landscape, while
empowering SMEs, e-commerce players, and individuals to trade seamlessly across borders. This is
about future-proofing the industry and partnering networks worldwide for a borderless future.”

By connecting posts into a unified marketplace, Waslah Post will democratise access to global trade.
SMEs, micro-sellers, and individuals will be able to ship cross-border transparently and cost-efficiently,
while e-tailers and marketplaces gain scalable, affordable access to postal networks for global
fulfilment, checkout integration, and returns management.

Leveraging the inherent carbon efficiency of postal networks, Waslah Post will provide governments
and regulators with a scalable, inclusive, and sustainable alternative to fragmented courier flows. It
positions postal operators as the green choice in cross-border logistics, directly aligned with UPU's
sustainability mandate.

Nasiba AlShukairy, Group Senior Executive Director of Strategy and Investment at 7X, added:“Waslah
Post is a cornerstone of our strategy to strengthen 7X's position as a future-ready logistics and digital
infrastructure enabler. By federating postal networks and connecting them with SMEs and e-commerce
players, we are unlocking scale, enabling new value creation, and embedding 7X at the centre of
digital trade flows. Waslah Post will be the gateway to a borderless logistics future, where 7X unites
posts, businesses, and consumers into one connected ecosystem.”

Waslah Post is designed to evolve beyond shipping by embedding fintech solutions through FINTX,
7X's fintech arm, to enable seamless SME and e-tailer pay-in/pay-out, and drive financial inclusion in
emerging markets. In addition, it will deliver deep e-commerce integrations by connecting directly with
e-tailers and marketplaces, enabling cost-efficient fulfilment, checkout integration, and affordable
reverse logistics. Complementing these capabilities, Waslah Post will leverage global postal data
insights to aggregate flows, optimise pricing and routes, and bilateral negotiations, creating a
defensible data layer. At the same time, it will activate key sustainability levers, positioning itself as the
carbon-efficient, government-aligned choice.

Together, these levers ensure Waslah Post becomes the infrastructure backbone of postal operators,
SMEs, and the global e-commerce ecosystem, powering a future-proof marketplace for borderless
trade.

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