Page 290 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/10/25, 10:58 AM 7X launches ‘Waslah Post’ at the 28th Universal Postal Congress – Dubai 2025 - Middle East News 247
By connecting posts into a unified marketplace, Waslah Post will democratise access to global trade. SMEs, micro-sellers, and
individuals will be able to ship cross-border transparently and cost-efficiently, while e-tailers and marketplaces gain scalable,
affordable access to postal networks for global fulfilment, checkout integration, and returns management.

Leveraging the inherent carbon efficiency of postal networks, Waslah Post will provide governments and regulators with a scalable,
inclusive, and sustainable alternative to fragmented courier flows. It positions postal operators as the green choice in cross-border
logistics, directly aligned with UPU’s sustainability mandate.

Nasiba AlShukairy, Group Senior Executive Director of Strategy and Investment at 7X, added: “Waslah Post is a cornerstone
of our strategy to strengthen 7X’s position as a future-ready logistics and digital infrastructure enabler. By federating postal
networks and connecting them with SMEs and e-commerce players, we are unlocking scale, enabling new value creation, and
embedding 7X at the centre of digital trade flows. Waslah Post will be the gateway to a borderless

logistics future, where 7X unites posts, businesses, and consumers into one connected ecosystem.”

Waslah Post is designed to evolve beyond shipping by embedding fintech solutions through FINTX, 7X’s fintech arm, to enable
seamless SME and e-tailer pay-in/pay-out, and drive financial inclusion in emerging markets. In addition, it will deliver deep e-
commerce integrations by connecting directly with e-tailers and marketplaces, enabling cost-efficient fulfilment, checkout
integration, and affordable reverse logistics. Complementing these capabilities, Waslah Post will leverage global postal data
insights to aggregate flows, optimise pricing and routes, and bilateral negotiations, creating a defensible data layer. At the same
time, it will activate key sustainability levers, positioning itself as the carbon-efficient, government-aligned choice.

Together, these levers ensure Waslah Post becomes the infrastructure backbone of postal operators, SMEs, and the global e-
commerce ecosystem, powering a future-proof marketplace for borderless trade.

https://menews247.com/7x-launches-waslah-post-at-the-28th-universal-postal-congress-dubai-2025/ 2/2