Page 360 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/9/25, 1:39 PM 7X launches NXN to transform postal, parcel and logistics services in UAE
Built on a hybrid physical-digital infrastructure, the NXN provides individuals, businesses and the
eCommerce sector with a seamless, unified experience for sending, receiving, storing parcels and
fulfilling shipments. NXN’s launch falls in line with 7X’s strategic vision to create digital solutions that
empower the business community and reinforce the UAE’s position as a global hub for trade and
logistics.

It also represents the government’s commitment to achieve digital transformation, offer universal service
accessibility and ensure streamlined processes, which are in line with the objectives of ‘We the UAE
2031’ and the ‘Zero Bureaucracy’ initiative.

The network will include over 87 branches, more than 1,000 out-of-home pick-up and drop-off
locations, smart lockers across the UAE, as well as digital channels that enable a seamless experience for
customers. It provides same-day or next-day delivery options, as well as flexible pick-up from any
location or smart locker, all within a unified service standard and single point-of-sale experience.

NXN also offers dark-store services and fulfilment logistics solutions to support eCommerce businesses
and SMEs. Waslah, 7X’s digital logistics platform aggregator, manages its operations, which are
seamlessly integrated with WAYN, the UAE’s Digital P.O. Box, to ensure correct addressing as well as
secure and trusted delivery.

Four interconnected pillars to offer comprehensive logistics solutions

7X’s ongoing partnerships with leading local and global service providers, including DHL, Aramex,
FedEx and others, serve as the foundation for NXN. These collaborations position the partners, along
with the group’s subsidiaries EMX and FINTX, as key contributors to a new model that is transforming
the logistics sector.

This integration offers customers advanced services from any of NXN’s locations, while allowing
logistics providers to expand their reach, reduce operational costs and complexity, and improve
eCommerce businesses’ access to comprehensive logistics execution and dark-store solutions.

“NXN’s launch is a strategic step towards establishing an integrated national network that will transform
the UAE’s retail and logistics services. The platform is designed around four interconnected pillars: the
‘Send’ pillar, which provides local and global shipping solutions through a wide network of postal and
express delivery providers; the ‘Receive’ pillar, which ensures a flexible pick-up experience
encompassing home delivery, smart lockers, returns management and mailbox services; and the ‘Store’
pillar, offering storage solutions through smart lockers, dark stores and specialized fulfilment centers to
support e-commerce; and lastly the ‘Enable’ pillar, which puts SMEs at the core of our strategy,
empowering them with the capabilities that were only available to larger enterprises,” said Abdulaziz
Alhammadi, General Manager of NXN.

Read: Middle Eastern carriers report 5.3 percent YoY demand growth as global travel increases 4
percent

NXN to support UAE’s digital transformation goals

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