Page 50 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

PRESS RELEASE

Partnering Posts and Powering E-Commerce for a Borderless Future

7X launches ‘Waslah Post’ at the 28th Universal Postal Congress – Dubai 2025

Dubai, UAE – 09 September 2025:

7X, the UAE’s leading trade, transport, and logistics holding group, has launched ‘Waslah
Post’, the world’s first digital marketplace aggregating postal operators. Announced at the 28th
Universal Postal Congress – Dubai 2025, Waslah Post represents a strategic leap forward,
partnering postal networks worldwide and enabling e-commerce growth through a borderless,
digitally connected platform.

By providing digital sales channels, aggregated volumes, and access to cross-border demand,
Waslah Post shall transform the role of postal operator, allowing offline or fragmented
operators to become discoverable and “digitally bookable,” while larger networks capture new
inbound revenue streams and volume growth. Built on Universal Postal Union (UPU)
frameworks and existing bilateral agreements, the platform intends to complement and enhance
the postal ecosystem, turning fragmentation into federation and reinforcing posts as critical
infrastructure in the digital economy.

Tariq Al Wahedi, Group CEO of 7X, said: “Waslah Post is a natural extension of 7X’s
platform strategy alongside NXN, EMX, and FINTX. By digitising and aggregating postal
operators, we enable them to scale volumes, capture new revenues, and remain central to the
global logistics landscape, while empowering SMEs, e-commerce players, and individuals to
trade seamlessly across borders. This is about future-proofing the industry and partnering
networks worldwide for a borderless future.”

By connecting posts into a unified marketplace, Waslah Post will democratise access to global
trade. SMEs, micro-sellers, and individuals will be able to ship cross-border transparently and
cost-efficiently, while e-tailers and marketplaces gain scalable, affordable access to postal
networks for global fulfilment, checkout integration, and returns management.

Leveraging the inherent carbon efficiency of postal networks, Waslah Post will provide
governments and regulators with a scalable, inclusive, and sustainable alternative to
fragmented courier flows. It positions postal operators as the green choice in cross-border
logistics, directly aligned with UPU’s sustainability mandate.

Nasiba AlShukairy, Group Senior Executive Director of Strategy and Investment at 7X,
added: “Waslah Post is a cornerstone of our strategy to strengthen 7X’s position as a future-
ready logistics and digital infrastructure enabler. By federating postal networks and connecting
them with SMEs and e-commerce players, we are unlocking scale, enabling new value creation,
and embedding 7X at the centre of digital trade flows. Waslah Post will be the gateway to a
borderless

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