Page 51 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

PRESS RELEASE

logistics future, where 7X unites posts, businesses, and consumers into one connected
ecosystem.”

Waslah Post is designed to evolve beyond shipping by embedding fintech solutions through
FINTX, 7X’s fintech arm, to enable seamless SME and e-tailer pay-in/pay-out, and drive
financial inclusion in emerging markets. In addition, it will deliver deep e-commerce
integrations by connecting directly with e-tailers and marketplaces, enabling cost-efficient
fulfilment, checkout integration, and affordable reverse logistics. Complementing these
capabilities, Waslah Post will leverage global postal data insights to aggregate flows, optimise
pricing and routes, and bilateral negotiations, creating a defensible data layer. At the same time,
it will activate key sustainability levers, positioning itself as the carbon-efficient, government-
aligned choice.

Together, these levers ensure Waslah Post becomes the infrastructure backbone of postal
operators, SMEs, and the global e-commerce ecosystem, powering a future-proof marketplace
for borderless trade.

- Ends -

For further information, please contact:
Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com

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Emirates Post Group Company PJSC, PO Box
Tel. +971 4 604 9438

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