Page 3 - J GROUP PR REPORT JANUARY 2025
P. 3
PR REPORT
J Group
January 2025
1 Press Release was issued for J Group
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 72,300
*Arabic Total Value of Spend 1:4 AED 289,200
English Total AED 155,500
*English Total Value of Spend 1:4 AED 622,000
TOTAL AED 911,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
