Page 8 - J GROUP PR REPORT JANUARY 2025

Press Release

To connect brands with the region’s largest fitness audience

GymNation partners with The Media Connector to launch GymNation
Media Network

Dubai, UAE – January 30, 2025: The Media Connector, the region’s leading digital out-of-
home (DOOH) platform and a subsidiary of JGroup, in collaboration with GymNation, the

UAE’s largest and Saudi Arabia’s fastest-growing gym chain, launched the GymNation Media
Network.

By leveraging a wide range of channels, GymNation Media Network offers advertising

opportunities through in-gym digital TV screens, GymNation Radio, experiential activations

and out-of-gym digital platforms, including the GymNation app and website. It provides brands
across the GCC region with a unique platform to engage directly with GymNation’s expanding

membership base.

Ant Martland, CCO at GymNation, said: “The collaboration with The Media Connector

marks a significant milestone in positioning GymNation as a powerful advertising platform.
Their vast capabilities in DOOH media, along with our cutting-edge AdTech solutions, allow

us to provide precise and highly effective advertising opportunities for brands, agencies and
media buyers across the region. With a membership base exceeding 110,000 actively engaged

individuals and over 2,000 unique daily visitors per location, GymNation demonstrates
unmatched potential for impactful and far-reaching campaigns, supported by its vibrant and

diverse demographic.”

Raffoul Mattar, CEO of The Media Connector, said: “This partnership leverages

GymNation’s vast membership base and their network of over 300 digital screens to deliver
exceptional advertising opportunities. We have already experienced strong interest from a

diverse range of regional brands to engage with GymNation’s members and we anticipate

selling out the entire first quarter (Q1) 2025 inventory in the coming weeks. The GymNation