Page 13 - J GROUP PR REPORT JANUARY 2025

2/3/25, 10:53 AM GymNation and Media Collaborator
In a bold move to reshape the advertising landscape within the fitness sector, The Media Connector, a prominent digital out-of-
home (DOOH) advertising platform and a subsidiary of JGroup, has announced a strategic partnership with GymNation,

recognized as the UAE’s largest and Saudi Arabia’s fastest-growing gym chain. This collaboration heralds the launch of the
GymNation Media Network, a cutting-edge platform designed to provide advertisers with unique opportunities to reach a

health-conscious audience across the Gulf Cooperation Council (GCC) region.

The GymNation Media Network will leverage a multifaceted approach to advertising that encompasses a variety of channels,

including digital TV screens within GymNation’s facilities, GymNation Radio, engaging experiential activations, and digital
platforms such as the GymNation mobile application and website. This initiative allows brands to craft targeted marketing
strategies designed to connect with GymNation’s growing membership base, which currently boasts over 110,000 active

participants and attracts more than 2,000 visitors daily at each location.

Ant Martland, Chief Commercial Officer of GymNation, emphasized the importance of this partnership in a recent statement,
declaring it a pivotal moment for GymNation as it seeks to establish itself as a formidable advertising platform. “This

collaboration with The Media Connector is a significant step in establishing GymNation as a powerful advertising platform,”
Martland noted. “By combining their extensive expertise in DOOH media with our advanced AdTech solutions, we are able to
deliver accurate and highly effective advertising options to brands, agencies, and media buyers within the region.” He added

that GymNation’s facilities provide a unique environment for impactful campaigns that can resonate with a diverse audience
committed to fitness and health.

Raffoul Mattar, CEO of The Media Connector, echoed these sentiments, highlighting the potential for growth within the
advertising sector eager to tap into GymNation’s extensive member base. “This partnership allows us to tap into GymNation’s

extensive membership and their network of over 300 digital screens to create exceptional advertising opportunities,” he
remarked. Moreover, Mattar noted the robust interest from regional brands aiming to connect with GymNation’s audience,
indicating a strong likelihood of selling out inventory for the first quarter of 2025 within a matter of weeks. He emphasized that

the GymNation Media Network is ideal for brands focusing on reaching individuals who prioritize health and fitness.

This launch coincides with GymNation’s milestone achievement of opening its 20th location within the region, an impressive
feat that effectively doubles its presence since the beginning of 2024. As the fitness landscape continues to evolve, GymNation
is strategically positioned to capitalize on this growth through its ambitious plans to unveil an additional 20 locations in 2025.

This expansion not only consolidates GymNation’s status as a preeminent gym chain within the GCC but also underscores its
commitment to making fitness accessible to a broader audience.

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