Page 15 - J GROUP PR REPORT JANUARY 2025

To connect brands with the region’s largest

fitness audience

GymNation partners with The Media Connector to launch GymNation Media Network
Dubai, UAE – January 30, 2025: The Media Connector, the region’s leading digital out-of-home
(DOOH) platform and a subsidiary of JGroup, in collaboration with GymNation, the UAE’s largest
and Saudi Arabia’s fastest-growing gym chain, launched the GymNation Media Network.

By leveraging a wide range of channels, GymNation Media Network offers advertising opportunities
through in-gym digital TV screens, GymNation Radio, experiential activations and out-of-gym digital
platforms, including the GymNation app and website. It provides brands across the GCC region
with a unique platform to engage directly with GymNation’s expanding membership base.

Ant Martland, CCO at GymNation, said: “The collaboration with The Media Connector marks a
significant milestone in positioning GymNation as a powerful advertising platform. Their vast
capabilities in DOOH media, along with our cutting-edge AdTech solutions, allow us to provide
precise and highly effective advertising opportunities for brands, agencies and media buyers across
the region. With a membership base exceeding 110,000 actively engaged individuals and over 2,000
unique daily visitors per location, GymNation demonstrates unmatched potential for impactful and
far-reaching campaigns, supported by its vibrant and diverse demographic.”

Raffoul Mattar, CEO of The Media Connector, said: “This partnership leverages GymNation’s vast
membership base and their network of over 300 digital screens to deliver exceptional advertising
opportunities. We have already experienced strong interest from a diverse range of regional brands
to engage with GymNation’s members and we anticipate selling out the entire first quarter (Q1)

https://uaenews4u.com/2025/01/31/to-connect-brands-with-the-regions-largest-fitness-
audience/