Page 18 - J GROUP PR REPORT JANUARY 2025

GymNation Media Network launch offers OOH,

radio, digital ad opportunities

Anup Oommen
GymNation has partnered with The Media Connector to launch GymNation Media Network,
which connects brands with its membership base of 110,000+ actively engaged individuals
and 2,000+ unique daily visitors per location.

Digital out-of-home (DOOH) platform The Media Connector, a subsidiary of JGroup, in collaboration
with GymNation, UAE- and Saudi Arabia-based gym chain, has launched the GymNation Media
Network.

By leveraging a wide range of channels, GymNation Media Network will offer advertising
opportunities through in-gym digital TV screens, GymNation Radio, experiential activations and out-
of-gym digital platforms, including the brand’s app and website.
The network provides brands across the GCC region with a platform to engage directly with the
brand’s expanding membership base, including fitness audiences within the region.

Ant Martland, CCO at GymNation, said, “The collaboration with The Media Connector marks a
significant milestone in positioning GymNation as a powerful advertising platform. Their vast
capabilities in DOOH media, along with our cutting-edge adtech solutions, allow us to provide

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opportunities/