Page 23 - J GROUP PR REPORT JANUARY 2025

1/31/25, 2:01 PM Latest News

GymNation partners with The Media Connector to

launch GymNation Media Network

31/01/2025

Dubai, UAE – January 30, 2025: The Media Connector, the region’s leading digital out-of-home (DOOH)
platform and a subsidiary of JGroup, in collaboration with GymNation, the UAE’s largest and Saudi Arabia’s

fastest-growing gym chain, launched the GymNation Media Network.
By leveraging a wide range of channels, GymNation Media Network offers advertising opportunities through

in-gym digital TV screens, GymNation Radio, experiential activations and out-of-gym digital platforms,
including the GymNation app and website. It provides brands across the GCC region with a unique platform

to engage directly with GymNation’s expanding membership base.
Ant Martland, CCO at GymNation, said: “The collaboration with The Media Connector marks a significant
milestone in positioning GymNation as a powerful advertising platform. Their vast capabilities in DOOH

media, along with our cutting-edge AdTech solutions, allow us to provide precise and highly effective
advertising opportunities for brands, agencies and media buyers across the region. With a membership base

exceeding 110,000 actively engaged individuals and over 2,000 unique daily visitors per location, GymNation
demonstrates unmatched potential for impactful and far-reaching campaigns, supported by its vibrant and
diverse demographic.”

Raffoul Mattar, CEO of The Media Connector, said: “This partnership leverages GymNation’s vast
membership base and their network of over 300 digital screens to deliver exceptional advertising

opportunities. We have already experienced strong interest from a diverse range of regional brands to
engage with GymNation’s members and we anticipate selling out the entire first quarter (Q1) 2025 inventory

in the coming weeks. The GymNation Media Network is an ideal platform for brands targeting health-
conscious consumers and fitness enthusiasts across a broad demographic spectrum at GymNation’s high

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