Page 21 - J GROUP PR REPORT JANUARY 2025

1/31/25, 2:01 PM To connect brands with the region’s largest fitness audience GymNation partners with The Media Connector to launch GymNation …
To connect brands with the region’s

largest fitness audience GymNation

partners with The Media Connector to

launch GymNation Media Network

January 30, 2025 8

The Media Connector, the region’s leading digital out-of-home (DOOH) platform and a subsidiary of JGroup, in
collaboration with GymNation, the UAE’s largest and Saudi Arabia’s fastest-growing gym chain, launched the GymNation
Media Network.

By leveraging a wide range of channels, GymNation Media Network offers advertising opportunities through in-gym

digital TV screens, GymNation Radio, experiential activations and out-of-gym digital platforms, including the GymNation
app and website. It provides brands across the GCC region with a unique platform to engage directly with GymNation’s

expanding membership base.

Ant Martland, CCO at GymNation, said: “The collaboration with The Media Connector marks a significant milestone in

positioning GymNation as a powerful advertising platform. Their vast capabilities in DOOH media, along with our cutting-
edge AdTech solutions, allow us to provide precise and highly effective advertising opportunities for brands, agencies and

media buyers across the region. With a membership base exceeding 110,000 actively engaged individuals and over 2,000
unique daily visitors per location, GymNation demonstrates unmatched potential for impactful and far-reaching campaigns,
supported by its vibrant and diverse demographic.”

Raffoul Mattar, CEO of The Media Connector, said: “This partnership leverages GymNation’s vast membership base and

their network of over 300 digital screens to deliver exceptional advertising opportunities. We have already experienced
strong interest from a diverse range of regional brands to engage with GymNation’s members and we anticipate selling out

the entire first quarter (Q1) 2025 inventory in the coming weeks. The GymNation Media Network is an ideal platform for

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