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1/31/25, 2:01 PM GymNation partners with The Media Connector to launch GymNation Media Network

GymNation partners with The Media Connector

to launch GymNation Media Network

Date Share on Facebook Tweet on Twitter
1/30/2025 4:08:40 AM

(MENAFN- Orient Planet Group) Dubai, UAE – January 30, 2025: The media Connector, the

region’s leading digital out-of-home (DOOH) platform and a subsidiary of JGroup, in
collaboration with GymNation, the UAE’s largest and Saudi Arabia’s fastest-growing gym

chain, launched the GymNation Media Network.
By leveraging a wide range of channels, GymNation Media Network offers advertising

opportunities through in-gym digital TV screens, GymNation Radio, experiential activations
and out-of-gym digital platforms, including the GymNation app and website. It provides brands

across the GCC region with a unique platform to engage directly with GymNation’s expanding
membership base.
Ant Martland, CCO at GymNation, said: “The collaboration with The Media Connector marks a

significant milestone in positioning GymNation as a powerful advertising platform. Their vast
capabilities in DOOH media, along with our cutting-edge AdTech solutions, allow us to provide

precise and highly effective advertising opportunities for brands, agencies and media buyers
across the region. With a membership base exceeding 110,000 actively engaged individuals

and over 2,000 unique daily visitors per location, GymNation demonstrates unmatched
potential for impactful and far-reaching campaigns, supported by its vibrant and diverse

demographic.”
Raffoul Mattar, CEO of The Media Connector, said: “This partnership leverages GymNation’s
vast membership base and their network of over 300 digital screens to deliver exceptional

advertising opportunities. We have already experienced strong interest from a diverse range

of regional brands to engage with GymNation’s members and we anticipate selling out the
entire first quarter (Q1) 2025 inventory in the coming weeks. The GymNation Media Network
is an ideal platform for brands targeting health-conscious consumers and fitness enthusiasts

across a broad demographic spectrum at GymNation’s high footfall locations.”
The launch coincides with the opening of GymNation’s 20th location in the region, marking a

significant milestone that has doubled the company’s footprint since the beginning of 2024.
With plans to establish its centres in 20 more locations during 2025, GymNation is firmly

reinforcing its position as the GCC region’s leading gym chain.

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