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11/13/24, 9:24 AM Flexible working should no longer be 'optional extra' for companies in Dubai, experts say | The National
The way forward
Sawsan Ghanem, joint managing director of Active Digital Marketing Communications,
said her team members felt empowered when they adopted a four-day working week
model.
"The main motivation is to provide our team with a work-life balance," she said. "With
work-life balance, productivity is impacted positively. It’s definitely the way forward."
Another firm that has adopted a flexible working model is insurance company Zurich
Middle East. Staff here can work from home two days a week and spend 25 days working
abroad.
"We anticipate continuing this hybrid model of work because it has been rewarding to
align employee motivation with business objectives," said Celeste Green, head of human
https://www.thenationalnews.com/news/uae/2024/11/12/dubai-flexible-working-hours/ 6/7
