Page 41 - MOE ENGLISH PR REPORT - OCTOBER 2024

Press Release

SMEs, the new economy, technology, digital transformation, and innovation. The exhibition serves
as a vital platform for facilitating the expansion of our SMEs in international markets and
strengthening their connections with investors and business leaders. It will also enable them to gain
knowledge on best practices and expertise on latest technologies used in startup management."

Furthermore, H.E. apprised the exhibition participants of the opportunities offered by the UAE to
investors, entrepreneurs, and SMEs from around the world. She highlighted the advantages of the
UAE’s strategic geographical location, along with its advanced infrastructure, technology, and
business-friendly legislative and regulatory frameworks. Most notably, the UAE was ranked first
globally as the best place to conduct businesses by the Global Entrepreneurship Monitor (GEM)
report 2024. In this context, she invited the Japanese private sector to expand their operations in
the UAE’s new economy sectors.

H.E. Shehab Ahmed Al Fahim, UAE Ambassador to Japan, stated that the trade and economic
relations between the two countries has entered a new phase of growth after celebrating the 50th
anniversary of diplomatic relations in 2022.

He pointed out that the UAE and Japan have marked the 50 years anniversary of bilateral relations
with the launch of the “Comprehensive Strategic Partnership” between them. The two countries
have also initiated negotiations for a Comprehensive Economic Partnership Agreement (CEPA),
which will open up new avenues to support the prosperity and sustainable progress of both
economies.

UAE’s efforts in supporting digital transformation

H.E. Al Mazrouei participated in a panel discussion, where she highlighted the UAE’s efforts in
advancing digital transformation, technology, and innovation, as well as digitizing government
services according to the highest global standards. This contributes to making the UAE a global
hub for the new economy and the most pioneering government services system in line with the
objectives of the “We the UAE 2031” vision.

Visit to UAE pavilion at CEATEC 2024

During her visit to the UAE pavilion, organized by the UAE Embassy in Japan, she reviewed the
products and services showcased by UAE SMEs participating in the event. Her Excellency
interacted with the owners of these projects, learning more about their ideas and requirements. In
addition, H.E. visited several Japanese company booths showcasing advanced technology and e-
commerce solutions.

Accompanied by H.E. Shihab Ahmed Al Faheem, Ambassador of the UAE to Japan, H.E. Al
Mazrouei also visited Abu Dhabi government pavilion, represented by the Abu Dhabi Unified
Government System (TAMM), affiliated with the Department of Government Empowerment in
Abu Dhabi, where the third generation of the system, fully powered by AI, was showcased.

2