Page 24 - 7X PR REPORT AUGUST 2024

8/19/24, 1:37 PM UAE-India remittance boom continues | Gn Focus – Gulf News

However, for any customers who might be reticent to embrace

digitisation, lucrative promotions could change their minds.

Thus, in a bid to encourage customers, marketing strategies are

already in play.

Malaz Mubaid, Acting CEO
& Chief Operating Officer,
Wall Street Exchange

Sudarsanan suggests, “Exchange houses in the UAE, including LuLu Exchange, have

introduced various offers and promotions to attract customers and encourage digital

adoption. Such promotions have played a crucial role in encouraging expatriates to

remit money through official channels. By making official cross-border payments more

rewarding, these promotions benefit both customers and exchange houses.”

With the local exchanges offering rewarding promotions and easy transactions,

remittances between the UAE and India can surely only prosper.

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