Page 102 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/7/25, 11:11 AM Ajman Tourism roadshow rolls out across French cities
New law unifies Ajman’s tourism, culture and media under single department

Expanding partnerships

The programme includes meetings with leading French travel operators to explore opportunities for sustainable tourism development and to
highlight new projects underway in Ajman. By strengthening ties with the French market, ADTD aims to build lasting partnerships, boost
awareness of the emirate’s tourism potential, and drive growth across sectors linked to travel and hospitality.

Focus on French market

France remains one of Europe’s most influential tourism markets, and the UAE has consistently ranked high among preferred destinations for
French holidaymakers. With its diverse attractions, advanced infrastructure and commitment to authentic Emirati hospitality, Ajman is
positioning itself to capitalise on this rising demand.

Economic contribution

The roadshow is also aligned with ADTD’s vision of enhancing Ajman’s presence on the international tourism map. By tapping into new
markets and showcasing its evolving portfolio of tourism offerings, the emirate seeks to increase visitor inflows, stimulate local economic
growth, and reinforce its standing as a distinctive travel destination.

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