Page 133 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/24/25, 2:09 PM Line Investments, Sheikh Al Nuaimi, and Mulk International Set to Launch Mirkaaz Mall in Partnership with LuLu
The transformative project was unveiled during the recent Middle East Council of Shopping Centres and Retailers (MECSR)
event, a gathering that highlighted the future of retail and commercial spaces in the region. Leaders from both LuLu

International Holdings and Mulk International emphasized the project’s potential to reshape not only shopping habits but also
community interactions in Ajman.

Mirkaaz Mall is expected to occupy 400,000 square feet within the development, serving as the centerpiece of retail activity.
This strategic location and the scale of the mall promise to revitalize the local economy by attracting visitors from across the

UAE and beyond.

“Ajman is stepping into a new era of growth with Mirkaaz Mall and the surrounding mixed-use development,” remarked HH
Sheikh Abdul Aziz bin Humaid Al Nuaimi. He further noted, “Partnering with LuLu Group, recognized globally for its

excellence in retail, ensures this project will set a new benchmark for community living and shopping experiences in Ajman.”

Operational Excellence and Community Engagement

The partnership entails that Mirkaaz Mall will be rebranded to Mirkaaz Mall by LuLu, with Line Investments & Property LLC

overseeing its management. This agreement not only assures operational efficiency but also guarantees the optimization of
tenant mix and customer engagement strategies. With a focus on sustainable practices and technological advancements, the
partnership aims to implement standardized operational frameworks that echo the best practices laid out by Line Investments.

Ananth A. V., COO and Director of LuLu International Holdings, conveyed the firm’s commitment to this visionary

development, stating, “Our initiative here is not simply about creating a retail space; it’s about crafting an immersive experience
that contributes to the socio-economic fabric of Ajman.” He continued by emphasizing the importance of fostering community
spaces that are attractive to both global brands and regional investments, aligning with the UAE’s long-term vision of

sustainable growth and inclusive prosperity.

Mulk International: A Legacy of Innovation

Founded by Nawab Shaji Ul Mulk, Mulk International has been a pioneer in diversifying its portfolio across manufacturing,

healthcare, renewable energy, and more. The conglomerate’s proven track record in industrial innovation and sustainable

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