Page 152 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/20/25, 11:07 AM Ajman's Masfout named ‘Best Tourist Village in the World’ by UN | Khaleej Times

Masfout is famous for its picturesque nature and unique geographical location. It boasts fertile, high-
quality agricultural lands and farms spread across a large area, due to its moderate climate in the
summer, low humidity, and relatively cold weather in the winter.

The "World's Best Tourist Village" award is one of the most prominent global initiatives launched by
the United Nations Tourism Organization in 2021. The award aims to honour and encourage villages
that represent an exceptional model of rural tourism destinations committed to preserving their

cultural and natural assets and promoting their community values and traditional lifestyles.

The initiative is based on three main pillars. The first is the "World's Best Tourist Village" award,
which honors villages that meet standards of excellence. The second pillar is the "Development
Program," which is dedicated to providing support. For villages that did not fully meet the criteria, the

award will help them improve their performance. The third axis is "Best Tourist Villages," which
provides a global platform for exchanging experiences and knowledge between participating villages,
experts, and partners from the public and private sectors.

The UAE has presented a number of its distinguished villages in previous editions, such as Hatta
Village in 2021, and the villages of Shis and Qidfa in previous years.

The UAE’s Ministry of Economy and Tourism launched the fifth edition of the "World's Coolest Winter"
campaign from Masfout last December, to highlight its natural and rural tourism assets and shed light
on its unique environmental and cultural diversity.

Stay up to date with the latest news. Follow KT on WhatsApp Channels.
Stay up to date with the latest news. Follow KT on WhatsApp Channels.

https://www.khaleejtimes.com/uae/ajman-masfout-best-tourist-village-in-the-world-un 2/3