Page 155 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/20/25, 11:08 AM ‘Masfout’s win a new Emirati achievement’
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He announced on the X platform, “Thanks be to God. We are celebrating an Emirati global achievement with Masfout’s
victory in the Best Tourist Village category at the United Nations World Tourism Organization Awards, in recognition of its
excellence in environmental sustainability and cultural identity preservation.”

He added, “This achievement embodies Ajman’s vision to develop sustainable rural tourism that enhances the quality of life
and empowers the local community. Thanks to everyone who contributed to this honourable success for our country.
Masfout is a pioneering tourism model that we are proud to present to the world.”

Masfout was awarded this honour during a special ceremony in Huzhou City, China, attended by a UAE delegation led by
Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development (ADTD).

This was in recognition of its unique natural, cultural, and tourism assets, which have made it a pioneering model in the
field of sustainable ecotourism and rural tourism.

From Koyasan in Japan to Chamarel in Mauritius, Bled in Slovenia, Carlos Pellegrini in Argentina, and Masfout in the
United Arab Emirates, 52 newly recognised Best Tourism Villages from 29 countries showcase the power of tourism,
leading tourism for rural development.

In this fifth edition of BTV, 52 villages from all regions – Africa, the Americas, Asia, Europe and the Middle East – received
the recognition, selected from over 270 applications from 65 UN Tourism Member States.

Masfout has become a member of UN Tourism BTV Network, which grows every year, and with the announcement of its 72
new members, 319 villages are now part of the largest community of rural destinations in the world.

UN Tourism Secretary-General Zurab Pololikashvili says: “Tourism can be a powerful tool to progress shared prosperity,
inclusive growth and territorial cohesion in rural areas. Our Best Tourism Villages 2025 highlight communities that are
working to safeguard their cultural heritage, preserve their natural resources and create economic opportunities through
tourism. “

“These villages show that by embracing tourism, they can promote social inclusion and build a future where no one is left
behind.”

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